Time to prototype: N/A**This is an article-based site that Kevin co-owns and continuously updates, so its time ranges are outside the scope of our usual client projects.
Start to finish: N/A**This is an article-based site that Kevin co-owns and continuously updates, so its time ranges are outside the scope of our usual client projects.
Went Live In: April 2010
PR stands for Page Rank, and is the public view of Google’s ranking of a site on a 10 point exponential scale, according to the number and quality of incoming links that site has pointed to it.
Alexa is a web information company and subsidiary to Amazon. The Alexa Rank represents the company’s ranking of a site’s traffic when compared to all the other websites on the Internet.
Created in 2010 by Kevin Morton, End-Your-Sleep-Deprivation.com (EYSD) began as a project for one of his classes at Stanford, Sleep and Dreams. At the outset it was a small informational site aimed at expanding the reach of sleep science to a broader audience. Since then it has expanded with amazing velocity—it currently has thousands of pages and attracts around 50,000 visitors a month!
The key to its incredible success lies in Kevin’s organization and planning. Resourceful as he is, Kevin thought of adding student-written articles to the site and inviting visitors to share stories as well, giving EYSD the ability to grow organically with awesome speed. All the while he steadily researched keywords in order to optimize pages so they can be readily found by Web surfers using search engines.
Due to Kevin’s careful research and the growing number of pages on the site, EYSD is found thousands of times each month via search engines. The greatest result is an easily accessible resource for sleep education.
And, of course, all of this is done in style. Just take a look at that site design!